The departmental research seminars aim to foster intellectual exchange and provide a platform for discussion on the latest advancements in the field of marketing.

This seminar covers all marketing-related research field and are open to all.

Contact:  Ismail Erzurumlu et Haosheng FAN, research seminar coordinators in Marketing Department.

2024-2025 Seminars

The schedule will be updated in a regular basis

February 27th, 2025, 15:00 – 16:30. Online (Zoom)

• Sundar Bharadwaj, The Coca-Cola Company Chair of Marketing and Professor, Department of Marketing, University of Georgia – Research Examining the Role of Marketing in Climate Action and Sustainability
  • 45-minute talk
  • 15-minute Q&A for the research presentation
  • 30-minute open discussion on topics related to publishing, the reviewing process, and the future of the field.

2023-2024 Seminars

• Billur Akdeniz (NEOMA BS- Visiting Scholar and the University of New Hampshire) –  The Impact of Sustainable New Product Development on Consumers’ Attitudes toward Brands in the Luxury Fashion Industry
• Prof. Camen The (NEOMA BS) – When Virtual and Physical are Brought Together via Augmented Reality (AR): A Mixed-Method Approach of Understanding AR Affordances and Its Design in Offline Retail